Resume Template for Performance Marketing Manager
Channels you own, CAC you cut, and the experimentation discipline that separates paid from spray-and-pray.
What hiring managers look for in a Performance Marketing Manager resume
Performance-marketing hiring is among the most number-anchored CV categories. Hiring managers want specific channel ownership (Google, Meta, TikTok, LinkedIn), measurable CAC and ROAS improvements, and evidence of attribution rigour (incrementality testing, MTA limitations acknowledged, blended CAC). CVs that read like 'managed paid campaigns' don't differentiate; CVs that read like 'cut blended CAC from $84 to $52 through audience-rebuild and creative-testing programme across Meta and TikTok' do. The fastest senior filter: does the candidate distinguish channel-level metrics from blended outcomes, and can they speak about incrementality? If yes, senior. If no, mid-level at best.
Top 15 ATS keywords for Performance Marketing Manager applications
These are the terms applicant tracking systems most reliably score against for Performance Marketing Managerroles. Use them naturally in your bullets — not just in the skills section — and prefer the JD's exact phrasing when it differs slightly from yours.
- Google Ads
- Meta Ads
- TikTok Ads
- LinkedIn Ads
- ROAS
- CAC
- attribution
- incrementality testing
- creative testing
- audience segmentation
- campaign optimisation
- GA4
- conversion tracking
- remarketing
- MMM
Common mistakes Performance Marketing Manager candidates make
Patterns recruiters and hiring managers in this category see repeatedly. Each one is fixable in minutes.
Listing every ad platform without showing depth or spend.
Fix: Mark the 2–3 platforms you've actively run; surface monthly spend you've managed.
ROAS without volume context — high ROAS on $5k/month is not the same as on $1M/month.
Fix: Include spend scale alongside ROAS. Senior recruiters explicitly screen on this.
No mention of attribution rigour or incrementality testing.
Fix: Add one bullet. This is the fastest senior-performance signal.
Skipping creative-testing methodology.
Fix: Lead one bullet with the creative-testing programme: number of variants, ship rate, lift per winner.
Sample Performance Marketing Manager resume bullets
Each bullet follows the Verb–Action–Result pattern: a strong verb, a specific context (tool, scope, decision), and a measurable outcome. Adapt the numbers and tools to your own work — keep the structure.
Owned $4.2M annual paid budget across Meta, Google, and TikTok; cut blended CAC from $84 to $52 across 9 months via audience-rebuild and creative testing.
Designed and ran the team's first incrementality programme (geo-holdout across 12 markets); recategorised $620k of credited spend as non-incremental.
Built the creative-testing pipeline (weekly batched tests, MMM-feedback loop); shipped 84 variants in 6 months, of which 14 outperformed control by ≥15%.
Killed the underperforming display channel after attribution review; redeployed $480k into mid-funnel paid social and lifted blended ROAS 1.4x.
Mentored two junior media buyers through their first $250k/month accounts; both now run their own channels independently.
Continue reading
Deep-dive guides that pair with this role's patterns.
Writing bullets
How to write achievement bullets that land interviews
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How to find the keywords ATS scans for in any job description
A repeatable five-minute method for extracting the keywords that drive your ATS score — and how to weave them into your CV without sounding like a robot.
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Action verbs that actually impress recruiters (with examples)
Lists of '200 power verbs' are everywhere and mostly useless. Here's a smaller, sharper set — organised by what the verb is actually claiming — with worked examples.
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